03 Mar Organisational Transformation – Commercial Team
CASE STUDY
Organisational Transformation
The client partner: Commercial Team
Length of engagement: 18 months
Size of team: 100
In keeping with commercial in confidence agreements, all of our case studies are anonymised. References and client testimonials can be provided on request.
The Challenge – Capability and Culture Transformation / Technology Transformation
A Salesforce enabled digital transformation to unify a global brand, give them a holistic view of their customers and improve their experience to drive revenue. Digitally empower their workforce. Position themselves strongly for long-term capability development.
The Changify Solution
To ensure its place as a market leader, our client partner needed to overhaul its marketing and sales function. This included adopting a new customer relationship management (CRM) product, investing in email marketing automation, unifying its database and investing in a new web portal and webinar software.
Crucially, they needed their people to be confident and capable of embedding these new systems into their everyday roles.
Our solution entailed:
- A leadership discovery phase to understand the context and appetitie of speed of change
- Workforce survey to uncover sentiment
- Targeted ‘show and tell’ sessions on new technology to showcase features and benefits
- Digital learning pathways created for key roles to build digital skills within the group
- Digital advocates group established to communicate initiative progress and share wins
- Digital twins mentoring initiative launched to build mentoring between digital natives and leaders
The Outcome
Our client partner has a tailored 3–5-year talent development plan, ensuring sustained capability development in areas such as agile methodologies, innovation, and customer experience strategy.
This strategic approach aligns with their vision for a digitally empowered workforce, poised for continued success in their evolving business.
